The Private Club model is a subscription model that offers access to something of limited supply on either a membership or subscription basis. In other words, your customers will have to commit to a long-term subscription to access your ‘private’ product/service.
Private sports clubs could be an example of a business using this subscription model. For example, you sign up for a subscription to a private sports club and get a limited membership, that includes using the clubs’ facilities or the opportunity to attend specialized classes.
Another example could be made with private websites storing unique data or offering “insider knowledge”. It could be an investment or specialized art websites, where the only way to access is through a long-term subscription. This model can also be beneficial for business-to-business companies.
This kind of subscription model is interesting for subscription businesses that…
If you decide to go with the Private Club Model, you should definitely not offer ‘a la carte’ access. In doing so, your product will lose its worth. When signing up, your customers should feel that they gain access to something truly rare and the only way they can become part of it is to sign up on a long-term basis.
You should have in mind, that what you are selling is in extremely limited supply, which makes it difficult for your product to grow, without ‘ruining’ its rarity. You will probably also have to define your segment since your customers will most likely be a smaller, dedicated group, that should be targeted in a way that specifically satisfies their needs.